Sandvine expands portfolio with new AppLogic product
The new AppLogic product is designed to help service providers reduce costs and improve customer experience, through highly accurate application identification, classification, and categorisation.
The most accurate hyperscale, real-time application classification engine
Sandvine - the App QoE company - has announced the introduction of its new AppLogic product.
This product is designed to provide unprecedented visibility, clarity, and accuracy to internet traffic classification and categorisation, and represents the industry's most accurate hyperscale, real-time application classification engine on the market.
Sandvine achieved these capabilities by combining multiple methods - including machine learning with an ever-growing library of 5000+ signatures across 2500+ applications - which will enable the AppLogic product to classify 95% or more of all traffic.
"AppLogic uses advanced machine learning to identify, classify and categorise applications and ensure the most critical apps, and the most critical content within those apps, are delivered with the best possible quality," commented Samir Marwaha, Chief Solutions Officer, Sandvine.
"AppLogic's vast library of signatures enables it to do what no other product can do – help service providers deliver high-quality experiences across the entire landscape of internet applications."
"Complex mashups of multiuse, multifunction apps mean a single app can contain voice, video, browsing, e-commerce, and more," added Alexander Haväng, Sandvine’s Chief Technology Officer.
"Today's apps are no longer single apps but rather a series of apps with embedded capabilities. You cannot treat all apps the same or all content within those apps the same if you hope to satisfy your customers."
"As applications get more complex, service providers require deeper insights into the behaviour of these applications, to spot or predict anomalies that indicate service quality issues and take steps to proactively resolve them,” added Adaora Okeleke, Principal Analyst at Analysys Mason.
“This approach ensures that customer experience is monitored and improved effectively. AppLogic offers service providers a deeper level of application intelligence by providing them with capabilities to identify and classify applications and content and their behaviour, with a view to track their quality of experience. Consequently, AppLogic can enable service providers to monitor customer satisfaction in real time."
As ‘The App QoE Company’, Sandvine’s clients are supported in their data evolution initiatives through a combination of industry-leading approaches, including the utilisation of network intelligence and its own unique App QoE (application quality of experience) metric.