Vodafone Business Campaign to Boost Productivity & Security
A new campaign launched by Vodafone Business aims to help small and medium-sized enterprises (SMEs) in the UK better utilise digital tools to boost productivity and enhance cybersecurity. Research by Vodafone found that 40% of British SMEs lack the knowledge to get the most out of their digital tools, despite nearly half (46%) believing they could increase profits and efficiency through better use of such technologies.
The ‘Your Business Can’ campaign provides SMEs with a curated suite of collaboration, connectivity and cybersecurity solutions from Vodafone. These include Microsoft Office 365, unified communications tools, secure broadband, dedicated internet access, mobile security via Lookout, and cybersecurity from Trend Micro.
Vodafone Business solutions to offer businesses profitability, efficiency and productivity
The COVID-19 pandemic drove a massive shift toward remote work and the digitalisation of business operations out of necessity. However, this disruption also highlighted just how unprepared many small businesses were to leverage technology effectively. From struggling to maintain productivity with a distributed workforce to being exposed to increased cybersecurity risks, those businesses that lacked strong digital capabilities were put at a major disadvantage. As economies reopened and hybrid work models took hold, adopting the right digital tools was no longer just a nice-to-have, but a must-have for small businesses to remain competitive.
“Vodafone is a recognised leader in mobile solutions; however, many smaller businesses are not aware of the sheer scale of business solutions that we offer,” said Jo Wedlock, Vodafone Business Brand Marketing and Communications Director. “This campaign is a testament to our continued commitment to ensuring small businesses have knowledge of, and access to, the best solutions to help them unlock untapped profitability, efficiency and productivity in today’s increasingly competitive landscape – all of which are available to purchase directly with Vodafone.”
The campaign will be promoted through linear TV ads and digital marketing and aims to raise awareness among SMEs about Vodafone's extensive range of products beyond just mobile services.
The move comes as businesses increasingly adopt digital technologies and flexible working practices in the wake of the pandemic. However, many smaller firms lack the expertise to properly implement and benefit from new tools.
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