Hiya launches new AI-based carrier cybersecurity solution

Hiya has announced the launch of Personal AI, a new AI-based cybersecurity solution to help mobile carriers protect their customers from spam and fraud

Hiya, the voice security platform, has announced the launch of Personal AI, a new capability designed to protect users from spam calls, which is now live on the Hiya network. 

According to Hiya’s latest data, spam and fraud calls have increased by 30% since the start of 2022, with some individuals receiving as many as 15 unwanted calls per day. 

However, despite this growing threat, the majority of global mobile carriers have not implemented specific call protection services.

The cybersecurity strengths of Hiya’s Personal AI system

The Personal AI system addresses this threat by using data about how call recipients have interacted with callers, including answer rate, known contacts, talk time, time of call, and more, to determine if a call is wanted or unwanted for a subscriber, in real time. 

“The magic of Personal AI is that what makes it good at spotting unwanted calls is also what enables it to deliver more calls that are genuinely wanted by recipients – and it’s constantly getting better over time,” comments Alex Algard, Hiya CEO.

Hiya Protect, which powers AT&T Call Protect, Samsung Smart Call, the Hiya app, and more, serves more than 200 million active users in over 60 countries, representing more than half a billion phone calls daily. 

The service is now available with Personal AI and is fully configurable, allowing carriers to determine key settings, such as the sensitivity of illegal call detection, which data sources to use in identifying calls, and how to label calls for consumers. 


Featured Articles

MEF: Shaping the Future of Mobile Telecoms with AI

We speak with Nick Millward, Board Member and Consultant at the Mobile Ecosystem Forum, about how AI could change the future of the telecoms sector

Samsung is #1 in Customer Satisfaction for 5G Mobile

Samsung and Batteries Plus celebrate their commitment to exceptional customer care and mobile device quality

Qualcomm & Aramco team up for Mobile Connectivity & IoT

Qualcomm and Aramco have joined forces to revolutionise mobile connectivity and IoT in Saudi Arabia, as they pioneer 5G and AI

T-Mobile in 5G First with PGA Championship

5G & IOT

Microsoft Plans Mobile-Game Store, Vying With Apple & Google

Media & Entertainment

Colt Technology Services: Embracing Future Connectivity

Technology & AI