EE tackles spam calls and texts with latest AI technology

EE has upgraded its network capability to help block international scam calls pretending to be from UK numbers, and strengthened its anti-spam filter

On a mission to keep customers safe, UK operator EE, claims it has blocked 11 million scam calls since deploying upgraded AI technology to tackle the issue in July 2022 as part of a wider campaign to protect customers.

In 2021, almost 45 million people were on the receiving end of potential scam texts or calls in Summer, Ofcom research revealed. More than 82% said they had received a suspicious message, in the form of either a text, recorded message or live phone call to a landline or mobile, this represented an estimated 44.6 million adults in the UK.

Chris Howe, Customer Care Change Director said: “We are investing in the latest technology to ensure as many scam calls as possible are blocked before they reach our customers. Everyone should feel confident answering their phone or reading a text message without the fear of potentially getting scammed.

“This new international call blocking technology, combined with the 200 million scam texts blocked from our mobile network, means our customers can count on EE to have the safest network”. 

Protecting customers from scams

The firewall technology from EE uses AI to review calls passing through UK Calling Line Identification (CLI) from other countries and blocks those pretending to be based in the UK, halting scam calls so that they never reach customers.

As well as protecting EE, BT and Plusnet customers, the technology stops inbound calls from international locations using UK numbers from being forwarded to other networks.

EE has been at the forefront of the fight against scammers having launched its text anti-spam filter last year. According to the com[any, the text filter has blocked 200 million scam texts since its launch last year, 50 million more than predicted last July.


Featured Articles

AI & SD-WAN Exchange set to be key 2024 trends, expert says

Dr Thomas King, CTO of DE-CIX, one of the largest internet exchange operators, shares his technology predictions for 2024, including the future of AI

Apple to make iPhone and Android messaging easier with RCS

The tech giant says that iPhones will support the RCS messaging standard in 2024 for a smoother texting experience, having previously resisted the change

Verizon: Insight into the world’s largest telco

Coming in joint 21st on the 2023 Forbes Global 2000, which ranks the world’s largest companies, we take a deep dive into Verizon Communications

Cloud & 5G LIVE: Exploring the future of cloud computing

5G & IOT

Nokia Technology Strategy 2030: Networks must use AI


AI to revolutionise telcos, says Cloudera's Anthony Behan