GoCardless: Payments Made Easy for Cuckoo Fibre
A UK-based payments service provider, GoCardless has been operating for over 13 years serving businesses such as DocuSign, Klarna, JustGiving and Capital On Tap. Specialising in providing real-time connectivity to bank payments in more than 30 countries, using Direct Debit and Open Banking rails via the GoCardless API.
“Our mission is to support the strategy of businesses that want to become digital-first by enabling them to accept bank payments at large scale, with no required manual intervention,” explains Catherine Birkett, CFO at GoCardless.
GoCardless and its partnership with Cuckoo Fibre
Having a breadth of clients in the telecommunication industry, GoCardless has a clear understanding of the nuances in payments for consumer broadband - From automation, real-time confirmation and scale, staying lean both on cost and people.
Needing a technology partner that moves at speed, Cuckoo sought out GoCardless to be a longer-term partner that meets its ambitious growth plans. “With accelerated growth and large ambitions, Cuckoo needed a partner that could help them achieve the customer experience required to be a top player in the market. One of our hundreds of pre-built integrations connected into their Billing software, Kraken, allows us to continuously adapt to the speed of their expansion-related requirements,” says Birkett.
For procurement professionals out there, how would you impartially evaluate a payment provider?
When it comes to payments, procurement professionals need to structure the payments ecosystem in a way that's cost-efficient and reliable whilst keeping the future in mind. Birkett explains that when it comes to selecting a partner "It is important that they have reliability and experience, can integrate with your existing billing platforms and are looking towards the future by leveraging new payment technology like open banking."
What is GoCardless’ value add to the payments strategy of a business on a roadmap to become digital-first?
When looking for a sustainable payment partner for the future, it’s important to find a partner that can integrate into your existing network and understand the challenges of consumers. Completing the hard work of integrating into the ecosystems - and maintaining - over 350 partner integrations, GoCardless operates at speed and gets companies transitioning from legacy platforms to API first in a shorter time.
“We are focused on bank payments,” says Birkett, “It’s cheaper, faster, more secure and gives better outcomes for customers who aren’t payment companies.”
Being completely digital and completely cloud-based - the trajectory for most businesses in today’s digital-first environment - Birkett explains: “Go Cardless has been at the cutting edge of development over the last 13 years. We are very flexible, we have connections in traditional direct debits, but also in new ways of paying. We are very much evolving with the new technology as it develops and understand that you need to be integrated into cloud-based solutions to do so.”
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