It reveals a widespread interest in the metaverse and other immersive technologies.
Given the controversies about Qatar as the host country for this year’s World Cup, it is interesting to see that such a high proportion of viewers are interested in attending sporting events remotely, through the metaverse.
62% of viewers are interested in attending a metaverse sporting stadium
The report demonstrates a clear trend, with consumers expressing their interest and readiness for new interactive technologies.
The metaverse in particular was widely quoted, with 62% of responding viewers saying that they would be interested in attending a virtual stadium in the metaverse to watch sporting events.
Interactive experiences were also shown to be desirable amongst the World Cup audience, with 24% saying that they would want to see AR/VR-based experiences being offered.
44% of respondent Millennials and 38% of Gen Z plan to stream games, while the majority (73%) of viewers will watch on live channels like the BBC and ITV.
Concerns with and investments in home connectivity
Interestingly, 78% of respondents said that they are confident that their home broadband will support their World Cup viewing.
While this is still a relatively high figure, it’s interesting to note that 22% didn’t feel confident that their home connectivity would be strong enough to watch the event without issue.
And, what’s more, only 57% could say that they had the same level of confidence with their mobile connectivity.
In order to access guaranteed 5G speeds during the event, a staggering 48% of viewers said that they would be willing to pay for an unlimited World Cup-specific mobile data package.