Leading mobile provider billed most valuable brand in Europe

Deutsche Telekom is the most valuable brand in Europe. Picture: Deutsche Telekom Deutsche Telekom is the most valuable brand in Europe. Picture: Deutsche Telekom
German provider Deutsche Telekom has been billed the most valuable brand in Europe, according to the latest research from Brand Finance

Leading European telecommunications provider Deutsche Telekom has overtaken fellow German brand, luxury and commercial vehicle automotive brand Mercedes-Benz, to become the most valuable brand across the continent.

With its value increasing by a staggering 17% to €60.7 billion (US$64 billion) in 2023, Deutsche Telekom has become the most valuable brand in Europe, pipping last year’s leader Mercedes - valued at €56.7bn) (US$59.9bn) - to the number one spot.

This data comes from Brand Finance’s latest research which annually puts 5,000 of the biggest brands on the planet to the test and ranks them across all sectors and countries to produce its Global 500. The consultancy also produces more than 100 reports and accompanying ‘top 25’ lists for each sector

Former table-topper Mercedes brand value rose by 8%, with another German company, Allianz, rounding off the top three.

A ‘remarkable year’ for Deutsche Telekom

Youtube Placeholder

Building on its success as the second most valuable telecoms brand in the world, Deutsche Telekom’s rise comes as a result of strong revenue growth across European markets and increasing customer numbers. 

The latter has also significantly propelled the brand’s growth in the US, which has seen record customer additions.

“Deutsche Telekom has had a remarkable year, surpassing Mercedes-Benz to become the champion of European brands,” says David Haigh, Chairman and CEO of Brand Finance.

“Thanks to its rebranding efforts, the German telecoms giant has successfully enhanced its brand visibility and strength across diverse international markets and consumer segments, aligning with its ambition to become a market leader, not just in Europe, but globally.”

Other telcos making the Brand Finance Europe 500

Other telecommunications brands scoring highly in the Europe 500 list include Swisscom, which Brand Finance billed as the strongest European brand with a Brand Strength Index (BSI) score of 91.7/100. With its brand value up 18% to  €6.1bn (US$6.4bn) , the Swiss telecoms giant has boosted its brand strength through its pioneering initiatives such as announcing its new Fixed Wireless Access 5G service for business customers at the end of 2022. Brand Finance says Swisscom is committed to boosting its brand strength and global reputation through the establishment of more physical shops worldwide, as well as revising its branding efforts, both in stores and online.

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.

Brand value is defined by Brand Finance as the net economic benefit that an owner would achieve by licensing their brand in the open market. 

It also looks at brand strength, calculated through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity and business performance.

******

For more insights into the world of Mobile - check out the latest edition of Mobile Magazine and be sure to follow us on LinkedIn & Twitter.

Other magazines that may be of interest - Data Centre Magazine.

Please also check out our upcoming event - Cloud and 5G LIVE on October 11 and 12 2023.

******

BizClik is a global provider of B2B digital media platforms that cover Executive Communities for CEOs, CFOs, CMOs, Sustainability leaders, Procurement & Supply Chain leaders, Technology & AI leaders, Cyber leaders, FinTech & InsurTech leaders as well as covering industries such as Manufacturing, Mining, Energy, EV, Construction, Healthcare and Food.

BizClik – based in London, Dubai, and New York – offers services such as content creation, advertising & sponsorship solutions, webinars & events.

Share

Featured Articles

Keysight Technologies Joins AI-RAN Alliance

Keysight Technologies joins AI-RAN alliance to revolutionise mobile network performance and advance wireless technology innovation

Heights Telecom & ENet Strengthen Telecoms in Americas

Telecommunications provider Heights Telecom has partnered with Guyana's ENet to deliver Fibre Home Gateways & provide super-fast internet to customers

Germany to Phase Out Huawei from 5G Networks

German mobile operators follow US & UK in a security move to replace network of 5G technology made by Chinese companies, such as Huawei and ZTE

Telefónica & DIGI Sign Mobile Network Agreement for 16 Years

Mobile Operators

Samsung Galaxy S24 Ultra to Amplify Paris 2024 Olympics

Media & Entertainment

Vodafone UK and Virgin Media O2 Expand Mobile Coverage

5G & IOT