IFS’ new execs to prioritise AI for digital transformation

Belinda Finch is the new CIO at IFS
IFS CEO Darren Roo welcomes Belinda Finch from Three as the company’s new Chief Information Officer & new Chief Operating Officer Max Roberts from Stripe

Global cloud enterprise software leader IFS is seeing some shake-ups in its senior management team. 

The company develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. It is prioritising performance during service through industry specific products that are innately connected to a single data model and use embedded digital innovation.

The IFS team is made up of over 6,000 employees who support over 6,500 customers.

AI adoption boosting digital transformation

IFS is welcoming telco leader Belinda Finch as the company’s new Chief Information Officer. 

Finch joins IFS having spent just over three years as CIO at mobile leader Three where she led Three’s digital transformation program and worked closely with their product teams to drive system developments that would enhance customer experience. 

Before Three, she held senior leadership roles at Centrica, Vodafone, Accenture and KPMG.

Finch’s leadership values have been recognised with accolades such as Women in Tech Excellence Awards 2022, CIO of the Year Finalist and MVNO’s World Congress Woman of the Year Awards 2023, as well as being highlighted through Mobile Magazine.

She is joining IFS to oversee the continuation of the company’s digital transformation journey and work with the executive leadership team to maximise the adoption of AI across the entire organisation, driving productivity and effectiveness as the company strives to deliver an outstanding customer experience.

Innovative approaches that anticipate customer needs

Max Roberts is also joining IFS as Chief Operating Officer, where he will work with the executive and wider leadership teams to develop IFS’s longer-term strategic products and services portfolios and develop the company’s strategic alliances and partnerships. 

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Priorities will be aligned to continuing to drive innovation that not only meets customers’ needs, but also anticipates and responds to market demand, and delivers sustained revenue and margin growth for IFS. Roberts will take responsibility for IFS’s Industry, Service Management and Enterprise Asset Management business units, and support IFS global sales and customer success teams in customer engagements.

His career spans over 25 years in the technology sector and specifically the enterprise software space where he held a wide variety of leadership positions at Oracle, Salesforce, and Stripe. He has also been a non-executive director of UK Finance.

“I am delighted to welcome Max and Belinda to IFS,” shares IFS CEO Darren Roos.

Roos has been CEO of IFS since 2018, having previously managed SAP and Software AG.

“They are joining at a very exciting time, and I am confident that their energy and perspectives will have a very positive impact as we enter our next phase of growth. They both bring strong expertise and a proven track record that is well aligned to our space and, in Belinda’s case, to one of our core industries. 

“I am proud that the brand awareness IFS has achieved over the last few years and our consistent performance are attracting such incredible talent. I know that their combined experience and vision will be hugely instrumental as we accelerate our growth journey.”  


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