2024 and Beyond: Telecoms Trend Insight From Analog Devices

Joe Barry, Vice President of Marketing, Systems & Technology in the Communications & Cloud Business Unit at Analog Devices
You’re Still Going to See a Mixed Mode in 5G, but it’ll Inherently be Open RAN From Day One for 6G Says Joe Barry, VP, Analog Devices

Global semiconductor leader Analog Devices (ADI) is a company working to bridge the physical and digital worlds to enable breakthroughs at the Intelligent Edge, ensuring that today’s innovators stay ahead of what is possible. 

ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitised factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than US$12bn in FY23 and approximately 26,000 people globally working alongside 125,000 global customers, ADI is working ahead of the curve. 

Leadership looking to the future of telecoms

Having served in leadership roles in the wireless communications, consumer and the semiconductor industry for more than 29 years, Joe Barry is Vice President of Marketing, Systems & Technology in the Communications & Cloud Business Unit at Analog Devices. In his role, Barry is responsible for strategic marketing, software & systems, platform development and advanced technology development for the communications and cloud markets. 

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Barry earned a B.Eng. in electrical and electronic engineering from University Greenwich and MBA from the University of Limerick, and he holds five patents in analog and digital video and audio technologies.

What are your 2024 predictions for Open RAN - Analog Devices trends?

“The industry is making a lot of progress in deploying Open RAN at scale, and 2024 will see this continue. We’ve gone through the hype cycle with Open RAN and we’re getting to a point where it’s really building momentum. Traditional operators will take longer to adapt, but we are seeing movement. There’s a lot of support, and I think the main motivation has been to drive innovation. We’re still going to see a mixed mode in 5G, but by the time we get to 6G, it will inherently be Open RAN from day one.”

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