ATSC 3.0, also known as NextGen Broadcast, a revolutionary technology that piggybacks on existing broadcast infrastructure to expand significantly the capabilities and growth opportunities for broadcasters It is made for the mobile era, allowing broadcast to reach users directly in both remote rural areas and congested urban environments.
The technology works by “refarming” the existing television channels allocated for broadcasting and using them to enhance traditional linear programming with dramatic increases in quality and also provide new datacasting opportunities for non-video content distribution
For Sinclair, this is all about bringing content directly to underserved communities in both the US and abroad.
This technology, instead of implanting several million phone numbers in cars or other gadgets, allows information to be distributed straight to a device without needing separate phone numbers.
Sinclair plans to provide a hybrid experience combining NextGen Broadcast and traditional broadband services in one seamless experience.
Sinclair Broadcast Group officially started as one television station in Baltimore, Maryland, in 1971. Now it owns or operates 185 television stations in 86 markets across the United States, provides sports programming through 21 Regional Sports Networks and the Tennis Channel, and has a diversified business, including the manufacture of antennas and other products, as well as bringing its pioneering broadcast technology to the world.