When Huawei sold off its budget sub-brand, Honor, last year, it was announced that George Zhao would remain as its CEO. He would keep making the same phones. He would do a good, unremarkable job. At least, that’s what people expected to happen. A farewell party for the company was held. Ren Zhengfei made a speech and, for a couple of months, it looked as though Honor would keep on quietly making budget phones for its new owners.
Zhou, however, has a very different plan for his company. In March, he announced that Honor is working on a new premium handset that will aim to surpass Huawei’s own premium phones. Given room to grow, it seems as though Zhao has big plans for Honor.
Title: CEO, Honor