Xiaomi releases first-ever sustainability report
Global technology leader and Chinese multinational electronics company Xiaomi has released its first-ever sustainability report from 2020, which details the company’s approach to sustainable development, its fight against COVID-19, and its plan to reduce more waste.
The report, over 30 pages in length, also details Xiaomi’s sustainability initiatives including environmental protection, corporate social responsibilities, and supply chain sustainability management. In addition, it provides information on Xiaomi's commitment to accessibility, data security, and user privacy, among other topics. The report covers both the Chinese market and overseas markets to document how Xiaomi's initiatives on sustainability have been carried out globally.
Lei Jun, Chairman, and CEO, Xiaomi Corporation, said: "From the moment we set up this company in 2010, Xiaomi has been committed to improving the world we live in. In 2020, we joined the United Nations Global Compact and committed to its ten stipulated principles of corporate responsibility. You can also read about how sustainability at Xiaomi is governed from top to bottom, how we treat our people and suppliers, how we interact with our communities and our response to the global environmental challenges”.
What does Xiaomi’s sustainability report highlight? Reducing plastic waste
The report highlights how Xiaomi has worked to incorporate environmental protection into its product design and manufacturing. For example, the report shows that there was a 60% decrease in plastic usage for Mi 10T and Mi 10T Pro series packaging. By the end of 2021, the company says it aims to achieve an even higher percentage of plastic reduction in the packaging of its new products in Europe.
The report also highlights Xiaomi's ability to make energy-saving an important feature across more than 40 types of consumer products. As seen in the report, Xiaomi ensures that its products are fully compliant with all the environmental and safety regulations of the countries in which they are sold. Its products are compliant with EU regulations including the CE, REACH, RoHS, and WEEE Directives.
Addressing global issues: Xiaomi’s MUI Earthquake Alert
As part of its commitment to contributing to Xiaomi has become the UN Sustainable Development Goals, it has become a partner in the development of an earthquake early warning system. In China, and available soon in other countries with earthquake zones, Xiaomi smartphones running the MIUI (11 and above) system and Mi TVs can notify consumers within seconds of an earthquake occurring. These alerts provide information about the nearest emergency shelter, emergency contact details, medical contacts, and rescue information to help in a critical situation. During 2020, the Xiaomi MIUI Earthquake Alert detected 29 earthquakes above magnitude 4.0 and sounded more than 9.4mn alerts.
In the same year, the company also played an active role in fighting against COVID-19. In March 2020, it donated tens of thousands of FFP3 face masks to the Italian government, helping residents in the severely affected Veneto region. It also sent supplies to France, the UK, and Poland. When schools in Europe had to close and move to online lessons, Xiaomi Spain donated 1,000 smartphones to the Spanish Ministry of Education and distributed them to children across the country.
As of July 15, 2020, the Beijing Xiaomi Foundation had donated medical supplies to a total of 14 countries including Italy, Spain, Japan, Korea, Indonesia, and Myanmar. The donation is reportedly worth US$854,000.
Xiaomi’s full 2020 sustainability report can be accessed here: https://www.mi.com/global/about/sustainability/
HMD Global launches “rugged” Nokia smartphones
Finnish mobile phone manufacturer HMD Global, often referred to as the home of Nokia, has launched three new smartphones for the brand, the Nokia XR20, the Nokia C30, and the Nokia 6310. The company is also expanding its portfolio of audio accessories.
Explaining the reason behind the launch of the devices, Florian Seiche, CEO, HMD Global, said: "We are tapping into consumer pain points around durability and longevity. We did a global trend report8 and found that 73% of consumers want to keep their phone for longer and would if their devices were maintained over time.
“At HMD, we are empowering people to avoid early device replacement and encouraging more sustainable consumption through our longevity promises. We are delighted to announce the Nokia XR20 – a life-proof phone2 with our trademark sleek, Nordic design that we built for both consumers and enterprises,” Seiche said.
The Nokia XR20: The “life-proof” phone
According to HMD Global, the Nokia XR20 is built for longevity and toughness. The company claims it can withstand extreme temperatures, falls from 1.8m above ground, and can survive being in water for up to an hour. Features include the Corning Gorilla Glass Victus screen, said to be the toughest glass ever manufactured.
To prove its durability, Brazillian footballer Roberto Carlos and female world champion freestyler Lisa Zimouche put the XR20 through several tests including placing it in icy water, kicking it, and spinning it screen side down across a concrete football pitch. Carlos also kicked the phone in a move that recreated his infamous “banana shot” last seen in the Brazil vs France match in 1997.
Roberto Carlos, Brazil World Cup winner and Real Madrid legend, said: “I’ve been asked to recreate my ’97 free kick many times over the last twenty years, but never like this before, so I had to accept the challenge. Surely a mobile phone couldn’t survive the wrath of a football. I didn’t think the Nokia XR20 could have withstood the power of my kick. I may not be professional anymore, but I know I still pack a punch, so it was an impressive result.”
HMD says that the XR20 also comes with a 48MP+13MP dual camera with ZEISS Optics, OZO spatial audio, and innovative imaging solutions. “The all-new SpeedWarp mode lets you capture a whole lot of adventure in a compact, exciting montage. Pushing the boundaries of the mid-range, it also comes with 5G speeds, 15W wireless charging, and superior durability,” the company added.
The mobile manufacturer’s two other releases, the Nokia 6310 and C30 also have new characteristics, with the C30 offering both the largest battery and biggest screen ever fitted to a Nokia device. The battery is said to last up to three days on a single charge.
The third phone, Nokia’s 6310, aims to bring advanced accessibility, optimised ergonomics, and also has a long battery life. It features a larger display and buttons, as well as zoomed-in menus.
Nokia’s audio accessories
In addition to the release of smartphones, HMD has also announced an expansion of its audio accessory range. This includes four, new distinct audio lines: Go, Micro, Comfort, and Clarity.
- Go: ultra-high value products offering the highest quality at the lowest possible prices
- Micro: meeting the demand for compact form factor
- Comfort: a result of consumers seeking optimal comfort in wearables
- Clarity: top-of-the-range quality earbuds integrating the latest tech
One of the products in the new audio range, Nokia’s Clarity Earbuds Pro, aims to give customers high-performance sound, battery life, and build quality. The powerful combination of dual-mic environment noise cancellation (ENC), Qualcomm cVc, Echo Cancelling, and Noise Suppression Technology captures and eliminates background noise for superb call and music clarity, HMD said.
Alex Lambeek, Global Head of Accessories, HMD Global, said: “Much like our smartphones, the excellence in Nokia accessories is a result of industry-leading testing for quality. The invaluable insight from our Nokia smartphone community combined with regional insights across the globe has allowed us to grow our ecosystem of companion products to an impressive portfolio.
“It’s supported by a network of strong partnerships like Binatone that allow us to provide the best for our growing fanbase. Inspired by nature and packaged in paper and soy-based ink to protect it, each new line delivers premium lifestyle experiences at accessible price points,” he added.