Branch and AdLibertas extend mobile measurement capabilities

Branch has acquired AdLibertas to extend its value as a mobile measurement partner (MMP) for companies driving growth

Branch, a provider of mobile linking and measurement platforms, has acquired AdLibertas, a predictive data platform built for mobile apps. 

Since Branch’s founding in 2014, it has been selected by over 100,000 apps including Adobe, BuzzFeed, Yelp and many more. It has been helping improve experiences for more than 3 billion monthly users across the globe, according to the company. 

The new acquisition will allow Branch to extend its value as a mobile measurement partner (MMP) for companies driving growth, engagement and revenue across all marketing channels.

"The mobile advertising ecosystem is growing increasingly complex and privacy-focused, but AdLibertas has a head start in building toward the future where mobile marketers depend on data to remain effective. We're thrilled to bring the AdLibertas team on board to leverage their deep expertise as we expand Branch's MMP offerings," said Mike Molinet, COO and Co-founder of Branch.

Using data to create targeted advertising 

A data platform built specifically for mobile apps, AdLibertas was founded in 2016. It helps to collect, and unify data sources providing actionable insights to entire organisations.

By collecting and aggregating complex and disparate data sources, AdLibertas provides important insights about user behaviour, which in turn then enables mobile developers to answer key questions that help their app grow. 

"Mobile advertising and measurement are undergoing fundamental change which presents both an incredible challenge and opportunity for mobile marketers. We've long been fans of Branch and the company's vision for the future. We're excited to team up and build towards that future together," said Adam Landis, CEO of AdLibertas. 

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