Mar 5, 2021

Meet Samsung’s latest rugged phone: the XCover 5

Rugged Smartphones
Harry Menear
2 min
Courtesy of Samsung Electronics
A mixture of military-grade durability and compact design make the Samsung XCover 5 a contender for the best rugged phone Samsung has released to date...

This week, Samsung announced the latest entrant into the world of ruggedized smartphones. Mixing military-grade durability with a compact, business-focused design, the XCover 5 promises to be a winning option for professionals whose work takes them into the field on a regular basis. 

“At Samsung, we are rapidly investing in technology that delivers efficiency and durability for field and factory-focused businesses as they become increasingly mobile,” said Mark Notton, Senior Director of Mobile Product Portfolio at Samsung Electronics Europe. 

“The Galaxy XCover 5 is a device that addresses the challenges employers in the field often face, from ensuring protection of sensitive material to durable use in any environment. Whether on the factory floor or in extreme heat, rain or snow in outdoor conditions – it can keep up with the demands of the job, while improving productivity and increasing collaboration to make day-to-day work easier and more efficient.”

Equipped with enhanced shock absorption technology capable of withstanding drops of up to 1.5 metres (not the most durable device on the market but comfortably within the standards for ruggedized smartphones, and good for a device that packs as much functionalist as the XCover 5) and IP68-rated dust and water resistance, which means the device can be submerged in water for more than 30 minutes without being damaged, the XCover 5 should suit the needs of users who work in industrial and construction environments perfectly. 


Courtesy of Samsung Electronics

It also has a replaceable battery, which allows it an extended range of life away from a charging port. When the time comes to charge it, the XCover 5 also sports 15W fast charging. Again, not top of the line compared to flagship devices, but a decidedly premium feature in a rugged phone.  

In terms of digital durability, the XCover 5 is also equipped with stronger cybersecurity measures than the average handset, packing Samsung Knox, the company’s “defense-grade security platform offering true end-to-end protection with security embedded across every single layer of the device, from the chip all the way up to the apps.” 

Under the hood, the XCover 5 is packing Samsung’s own chipset, the Exynos 850, which is backed up with 4GB of RAM and 64GB of internal storage. This means its performance isn’t up to par with the non-ruggedized handsets you can buy, but nevertheless strikes a nice balance between survivability and speed. 

The device will be available from March 21 across Asia, Europe and Latin America.   

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May 12, 2021

Microsoft: Inspiring women in tech

3 min
Microsoft in Finland’s CMO Janina Backlund understands the value of diverse teams that represent the customers served and reflect audience needs

Microsoft is partnering with Telia in Finland to deliver an evolving customer experience; one made up of rich H2H (human-to-human) interactions. “We need to stay relevant with our customers with the right message on the right channel and at the right moment,” says Microsoft Finland’s CMO Janina Backlund. “The values a company represents are having a growing impact on this scenario.”

Value-Based Marketing

How those values are communicated is very important, believes Backlund. “You can't simply copy/paste value messages on top of something. They need to be authentic so you go to market in a way that matters to the audience you want to engage with. And those values need to be lived upon in the company’s everyday life; we really need to walk the walk, not just talk the talk.”

Surface the Women

Microsoft has been running its #SurfaceTheWomen campaign for three years now; in tune with Telia’s aim to have 40% of its leadership roles allocated to women by 2023. “Gender equality is a conversation that needs to progress. Diversity and inclusion are written into our DNA at Microsoft,” explains Backlund. “These are core values grounding the way we develop our technology which needs to be accessible for everybody. Microsoft’s offering needs to represent the diverse audiences we aim to serve. This extends all the way to the teams we recruit; which must represent those same customers. It's difficult to create innovations that are actually meaningful for our end users if we don't make sure the teams developing them are diverse and value inclusion.”

Women in Tech

“#SurfaceTheWomen has given women in tech a platform and a voice to tell their stories,” adds Backlund. “It can open the industry for other women. For example, this year, we were very much focusing on the different myths that are related to the industry from a female perspective. We’re tackling the misconception that you need to have a certain kind of background to be able to build a career in tech. Women can come from all walks of life and #SurfaceTheWomen provides the opportunity to tell that story, share the backgrounds they have and talk about their career in technology. Ultimately, we aim to inspire other women to make that leap forward with their careers in tech.”


“Our partnership with Microsoft is very important to us. They offer us a strong foundation for digital services and modern, digital workplace solutions and to our customers. Customer expectations in this kind of environment (the global pandemic) are all about employee productivity and satisfaction. We are also very focused on data security and our IT assets. Microsoft workplace solutions combined with our offering enables us to offer customers services that help them improve employee productivity and customer satisfaction.”

Kirsi Kantele, HR Director, Telia


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