Mar 29, 2021

Galaxy S21 sales surpass 1 million units in South Korea

Sam Steers
2 min
Courtesy of Getty Images
Sales of Samsung’s new Galaxy S21 smartphone have passed 1mn units, placing the South Korean conglomerate at the top of the global sales charts...

Samsung Electronics has taken the the no.1 spot in the global smartphone market after sales of their Galaxy S21 smartphone surpassed 1mn units last week. 

The company said that the S21, released in South Korea on 29 January, achieved the figure 57 days after it was launched, about a month faster than the previous generation S20. 

However, sales of the S21 were slower than that of the S10 which managed to reach the 1mn point 10 days sooner than its successor.

A report conducted by Strategy Analytics, showed that the South Korean manufacturer shipped 24mn Galaxy S21s for a 23.1 per cent market share last month, putting them ahead of Apple’s 23mn for a 22.2 per cent share. 

Xioami, a Chinese mobile manufacturer, took third place with an 11.5 per cent share whilst Vivo had a 10.6 per cent share, and Oppo 8.5 per cent.

As of February 2020, Samsung’s smartphone shipments were 26 per cent more compared to the same time last year. 

Data from Strategy Analytics showed that the market share gap between Samsung and Apple was around five percentage points in February this year, but that robust sales of the iPhone 12 have narrowed that gap to one percentage point. 

A month earlier, in February, Samsung was beaten in market shares with Apple taking 25.4 percent, just under 10 per cent more than the Soth Korean manufacturer's 15.6 per cent. 

Having released new Galaxy S devices in mid-February every year, the S21 is the first Samsung smartphone to be released in January, and with a lower price tag. 

The entry-level S21 was sold in South Korea for 999,900 won (USD$880), which is less than the entry model S20 which sold for 1.24mn won (USD$1,095). 

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May 17, 2021

Leica leaves Huawei in search of new smartphone partnership

2 min
Leica has announced its partnership with Huawei is to end, leading the camera manufacturer to look for a new smartphone collaboration.

Leica has announced it is to cut ties with the Chinese smartphone manufacturer Huawei after a five-year partnership with the company. 

The German camera and lens manufacturer has said that the upcoming Huawei P50 series will be the final project for both companies before it looks for a new partner. 

Since it was formed in 2016 the Huawei-Leica partnership has seen the creation of several smartphones from the first P9 Series to the P10 and, more recently, the P30, P40, and the final P50 series. While an exact release date is unknown, it is rumoured that the P50 will be released in June this year at a price of around US$900.


Xiaomi, Honor, and sharp rumoured to be likely candidates 

At present, no official announcement has been made as to which company Leica will be collaborating with next. However, the company does have a few options. The Japanese electronics company Sharp has hinted at an alliance with Leica for the release of their Aquos R6 series. 

According to one source on Twitter, the camera system on the back of the R6, which consists of a large sensor, is reportedly co-engineered with Leica. However, official evidence of that claim is as yet unseen. 

Another potential partner for the company is the Chinese smartphone manufacturer Honor, which produces a range of handsets including the Honor 9, the View 10, and the 20 Pro. Honor also recently split from a smartphone partnership in November last year, when it was announced that it was to part ways with Huawei in favour of Qualcomm to produce a Snapdragon 888 smartphone as part of its Magic series. 

George Zhao, Chief Executive Officer of Honor described the separation, saying it had been “done in a very respectful manner”. As well as smartphones, the company is also producing its ‘Magicbook’ laptops. 

Xiaomi is another potential avenue for a Leica collaboration with several sources believing that they are looking to improve their camera systems. Currently, the manufacturer is using camera technology from Sony for its phones, while the lenses are developed by Hasselblad. 

As a result, it seems likely that any one of these companies will collaborate with Leica in the future. 


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