Nov 3, 2020

Realme breaks world record for time to sell 50mn phones

Joanna England
2 min
The Chinese newcomer has sold a record number of handsets in 2.5 years, beating out Huawei, Apple and Samsung...

Realme, the Chinese smartphone manufacturer headquartered in Beijing, has beaten leading mobile provider sales records by selling 50mn devices since it started trading in 2018.

In Q3 2020, Realme’s sales experienced 132% growth, meaning that it has officially beaten all other OEMs in the sector. The company took nine quarter-years to reach the goal, compared to Samsung which took 10 quarters, and Xiaomi and Vivo, which took 12 quarters. Apple and Huawei took 13 and 14 quarters respectively to reach the 50mn unit sales target.

The Chinese newcomer, which was founded by the former president of Oppo, Sky Li, also produces a variety of products including earphones, smartwatches, fit bands, bags and t-shirts. Both Oppo and Realme are subsidiaries of BBK Electronics, which shipped 56.7mn smartphones in 2017, surpassing both Huawei and Apple to become the second-biggest smartphone manufacturer globally, just behind Samsung.

The financial report suggests Realme has not been affected by the general, pandemic-related slump that has hit most industries, nor the wave of anti-China sentiment that has recently gripped the Indian market. 

The company hit the headlines last week after announcing the imminent release of its 5G-powered X7 and X7 Pro in India. Although a launch date is yet to be confirmed, Realme is keen to establish its 5G portfolio in the sub-continent before the end of the year. However, it will be some time before the service becomes commercially available in India. 

Realme also launched their Realm 7 Series in Saudi Arabia on November 1st. The system offers 65W SuperDart charging, which enables the 7 Pro to reach a full charge in 34 minutes.

Devin Chen, general manager of Realme in Saudi Arabia, said, “Realme’s pursuit of high quality applies to the Realme 7 series. They are both the first ever smartphones to fully pass TüV Rheinland Smartphone Reliability Verification, with leap-forward performance and trendsetting design.”

Chen added: “We’ve raised the bar when it comes to quality to further improve overall reliability, which is aligned with our promise to provide first-class quality products to our consumers around the world.”

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May 17, 2021

Legend: Mike Sievert - The Un-Carrier Approach to Innovation

2 min
From a distant third to a contender for the throne, T-Mobile’s rise can largely be traced back to the visionary strategic direction of Mike Sievert, the co

This is a time of sweeping, generational change for the telecommunications sector. Times like these call for bold disruptive leadership if enterprises expect to grow, evolve and capitalise on a future that’s more connected than ever before. 

For T-Mobile, that leadership comes in the form of Mike Sievert, the man behind the rise of the US’ most dynamic and disruptive mobile operator from a distant third to the country’s second-largest mobile network operator, and the fastest-growing company in the industry.

 “There is no doubt that we are the leading growth company in wireless.” - Mike Sievert, CEO, T-Mobile

Sievert made the step up from T-Mobile COO to the CEO role in May of last year, just a few months before the company’s wildly successful “un-carrier” approach and merger with Sprint, put it ahead of AT&T. 

Over the course of his eight year career at T-Mobile (he got his start at Procter & Gamble, before moving on to hold leadership roles at IBM and Clearwire) Sievert has been a relentless disruptor of the wireless industry status quo. Now, he’s leveraging the company’s merger with Sprint to carry the un-carrier forward into the 5G era. 

"We’re going to be able to offer Sprint and T-Mobile customers… the best value and the best network simultaneously. That’s unprecedented in this industry." - Mike Sievert, CEO, T-Mobile

T-Mobile’s 5G network is the largest 5G carrier in the US, with a low and mid-band-focused network that covers more than 280mn people - a fact which prompted AT&T and Verizon to throw down almost $69bn between them at the latest 5G spectrum auction in hopes of catching up. Sievert is in no way content to rest on those laurels, however. In an interview with CNBC last year, he made it clear that, “We intend to cover 99% of the country. Not just with low band 5G like standalone T-Mobile but with broad and rich 5G that’s transformational.”

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