Jan 5, 2021

Ooredoo and Ericsson sign major digital transformation deal

Harry Menear
2 min
The five year strategic agreement will see Ericsson enhance the digital experiences of the Ooredoo Group’s customers in 10 countries
The five year strategic agreement will see Ericsson enhance the digital experiences of the Ooredoo Group’s customers in 10 countries...

The Ooredoo Group - the Middle East’s leading telecommunications operator - has signed a five year strategic partnership agreement with Ericsson. The deal will see the Swedish communications technology firm provide sweeping digital transformation services and products designed to dramatically grow Ooredoo’s network functionality and time-to-market. 

Ericsson will provide 5G radio, core and transport products and solutions to Ooredoo’s subsidiary companies in 10 countries across the Middle East, in addition to related products and services relating to the installation, operation and maintenance of its products. 

“5G as a platform for innovation will speed up Ooredoo’s journey towards digital transformation. It will fuel new use cases that cater to evolving consumer and enterprise demands,” commented Fredrik Jejdling, Executive Vice President and Head of Business Area Networks at Ericsson, in a recent press release. 

Ericsson’s Radio System includes the company’s MINI-LINK 6000 range of transmitters, capable of delivering speeds of up to 10 Gbps. The hardware is already active in Ooredoo’s network in Qatar, which uses the Ericsson Radio System in conjunction with its 4G/5G Ericsson Spectrum Sharing solution to deliver nationwide 5G coverage.

This, in addition to the company’s Cloud Core, Cloud Infrastructure and Cloud Communications solutions, will enable Ooredoo to roll out end-to-end 5G services in order to digitally transform its existing network. 

Ericsson also notes that these capabilities will dramatically shorten Ooredoo’s time-to-market when rolling out new products and services. 

Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer, Ooredoo Group, commented: “The agreement represents another step in the longstanding and successful partnership between Ericsson and Ooredoo, which enables our company to continue network expansion, enhancement and digital transformation. 

“Ericsson is bringing state-of-the-art global technologies to the countries we operate in, which enables us to provide the latest digital solutions for communities to enjoy the best of the internet, including connecting the most remote areas, supporting startups digitally and providing immersive experiences for sports fans at upcoming mega-sporting events.”

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Apr 30, 2021

Event Spotlight: Why 5G Matters

Bizclik Editor
2 min
Meet the industry experts taking part in Mobile Magazine’s Why 5G Matters Webinar on May 7
Meet the industry experts taking part in Mobile Magazine’s Why 5G Matters Webinar on May 7...

As the global 5G rollout continues to take effect, the mobile telecommunications industry is looking for business models and monetisation strategies to make up for the huge investment required for the technology.

Many are looking to move beyond connectivity to develop new services that capitalise on 5G speeds, architectures, and data transfer capabilities.

In an upcoming, very special webinar, Mobile Magazine’s Scott Birch will join industry experts from SAP, DigitalRoute, Verizon, and Deloitte examine the incredible opportunity that 5G brings for network providers, their customers, and end-users. 

Frank Wilde


Vice President, Global Center of Excellence at SAP

A seasoned executive and management consultant with a track record of success in software development and business model innovation, Frank Wilde is currently leading SAP’s data science innovation with a team of data scientists and platform architects to drive revenue growth and customer-driven innovation with strategic customers.

Demed L’Her


CTO at DigitalRoute 

Mr L’Her is a software executive with a proven track record in enterprise software strategy, a solid academic background and a strong dose of pragmatism. He currently lives and works in Sweden, following over 16 years in Silicon Valley, as well as time spent in France, the UK and Japan. 

He has held almost all possible technical roles within a software company (product management, development, alliances, pre-sales, etc.), in a great variety of countries and environments, from pre-IPO Silicon Valley software companies to mega-vendors such as Oracle or SAP.

Arleen Cauchi


Director Partner Business Development & Innovation, Verizon

Results-oriented leader with over 30 years experience in sales and marketing. An innovator, a strategic thinker and an influencer who has consistently been a pioneer throughout her career with the ability to assess complex opportunities, develop strategies, and mobilise teams to execute. Combining technology, sales and marketing know-how to consistently exceed customer and business expectations.

Jerry Hoberman


Principal, Technology Modernisation leader, Consumer Industries at Deloitte Consulting LLP

U.S. Consumer-Retail Technology Practice Leader. Americas SAP Practice Leader. Experienced Principal with a demonstrated history of successful outcomes in Consumer, Retail and Wholesale industries through technology modernisation. Skilled in IT Strategy, Technology Implementation, Business Case, Business Process Design, and Organisational Change Management. Deep global domain knowledge in Finance and Supply Chain. Solution-focused implementation of analytics and operational solutions that use clean ERP, cloud architectures, smart data design and integration platforms. Hoberman has an MBA focused in Finance from New York University.

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