Frank Wiemann: Lyca Mobile’s Group Chief Marketing Officer
Lyca Mobile has announced the appointment of its new Group Chief Marketing Officer, Frank Wiemann. In his role, Frank will lead strategic marketing initiatives to accelerate growth and build stronger brand recognition across Lyca Mobile’s global footprint.
Lyca Mobile is the world’s largest mobile virtual network operator (MVNO), which is present in 20 countries across five continents. It is the market leader in the prepaid mobile calls market, with over 10m customers worldwide and a new one joining every two seconds.
“As the provider, we have a responsibility to enhance and simplify our existing customer journeys and end-user touchpoints to be able to make meaningful moves in improving the customer experience whilst keeping costs low,” said Navanit Narayan, then-CEO of Lyca Group, in conversation with Mobile Magazine.
Supporting cost-effective mobile connectivity at Lyca Mobile
Lyca Mobile recently partnered with BT Wholesale to provide customers access to the UK’s number one network, EE 4G and 5G networks, as it targets a new phase of growth in the country. The move is part of Lyca Mobile’s strategy to build on its company background of delivering reliable and low-cost international calling to target a broader value-seeking market. This will be enacted by satisfying customer demand for cost-effective mobile connectivity that aims to be built around three priorities: value, service and reliability.
Now, Lyca Mobile welcomes Frank, who brings more than two decades of telecommunications experience into this role, in addition to his industry knowledge and international expertise. Frank has held senior leadership roles in Germany, Spain and the UK, which has helped him build an understanding of market dynamics and customer needs. Through his career, Frank has gained an interest in digital and AI-supported marketing and sales strategies.
Previously, Frank worked across marketing and sales strategies, business development and product management positions. He joins Lyca Mobile from Vodafone, where he was the Senior Vice President of Customer Marketing. He also worked at E.ON, o.tel.o communications.
Lyca Mobile is empowering its customers to stay connected and succeed in the digital world
Allirajah Subaskaran, Group Chairman and Founder of Lyca Mobile group of companies, said that the company was delighted to welcome Frank to Lyca as their Group CMO.
“He has a proven track record in driving organic growth and transforming marketing operations aligns perfectly with our vision for the future,” said Allirajah. “Frank’s leadership will be key in unlocking new opportunities and strengthening our global brand presence. We look forward to his contributions as we continue to empower our customers to stay connected and thrive in today’s dynamic digital world.”
Frank himself shared that he was thrilled to join Lyca Mobile at this pivotal time in its growth.
“The company’s dedication to fostering connections across borders aligns perfectly with my passion for closing the gap between our customers and the people and things that matter most to them,” he said. “Throughout my career, I’ve thrived on creating relevant and personalised marketing initiatives that resonate with diverse audiences. I see a tremendous opportunity to leverage Lyca Mobile’s global footprint and innovative spirit to create even more meaningful connections and outstanding experiences for our customers worldwide.”
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