Evergent announces Digital Commerce Bridge
Evergent has announced a Digital Commerce Bridge which will allow communication service providers (CSPs) to quickly launch flexible, digital-first services across entertainment, healthcare and finance, without the expense and disruption of updating their existing BSS infrastructure.
Evergent is a customer management and monetisation leader for the telecommunications sector, which was founded in 2008 and is based in Sunnyvale, California.
Empowering telcos to evolve with advanced subscriber management and monetisation tools
The Digital Commerce Bridge will utilise Evergent’s experience in onboarding over 800mn service subscribers across more than 180 countries for global telecommunications and media, as well as sports organisations, such as AT&T, Etisalat, Sky, Sony Pictures and the NBA.
This will offer a digital-first way for managing subscription-based services and unveil data-driven customer insights to enhance profitability and boost retention.
Telco and mobile operators have major opportunities to grow their business to become comprehensive digital service providers, by adding video and music streaming, home security, gaming, healthcare and a range of 5G-enabled services.
Yet operators are restricted by rigid BSS systems.
The Digital Commerce Bridge helps operators manage the complexities of modern multi-partner, multi-service provision and B2B2X business models that are required to effectively transform into subscriber-centric technology companies.
Features include:
- Advanced monetisation
- Churn deflection tools
- Unified billing and partner revenue settlement
- Next-gen customer experience (CX)
- Seamless partner onboarding.
Evergent's cloud-based solutions drive new revenue streams and subscriber experiences
John Abraham, Principal Analyst at Appledore Research, feels that CSPs need effective ways of monetising an array of new services and enhancing customer experiences as they evolve into subscriber-centric, digital platforms of the future.
“Many operators are pushing to diversify their offering but are restricted by rigid, legacy BSS systems — deploying a digital overlay is a powerful, low-risk, high-impact approach that can accelerate time to revenue and help telcos participate in new value chains in the short term, without multi-step transformation requirements,” he said.
Now, CSPs can use Evergent’s Digital Commerce Bridge as a cloud-based enablement layer, without having to change their BSS infrastructure. Evergent’s suite of services is designed to let operators provide simple, flexible subscriber experiences including smooth onboarding, personalised service offerings and targeted price plans and promotions.
“Telco operators are striving to diversify their business models but are paralysed by the perceived risks of changing the outdated legacy systems they may have relied on for core revenue for decades,” said Vijay Sajja, Founder and CEO of Evergent. “Completely replacing those rigid systems is often unrealistic. That’s why we’ve created a hassle-free, agile digital enablement layer that focuses on powering dynamic customer relationships and new subscription revenues while keeping core BSS infrastructure intact.”
As mobile and telco operators continue to look to expand their service offering and provide more value to consumers, Vijay previously shared his expert insight with Mobile Magazine on how finding effective ways to deliver a myriad of digital services via subscription packages has never been more important, or as powerful.
“Telcos are moving rapidly towards bundled network services and building out new 5G-enabled digital offerings to diversify their monetisation strategies. Today, pioneering operators are positioning themselves as digital lifestyle providers to offer value beyond connectivity,” he said.
Read the full interview here.
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