Apple iPhone 11 outsells competitors in H1 2020
The latest iPhone’s sales figures have not only smashed its nearest competitor, the Samsung Galaxy A51 by 26.3mn units, but also outstripped the best selling phone of H1 2019, the iPhone XR by 10.8mn units.
According to Omdia, a key reason for Apple’s success with the iPhone 11 was its relatively low price tag compared to previous years’ iPhones. The iPhone 11 is priced a full $50 lower than the XR, despite receiving several significant hardware upgrades, including a dual-lens camera.
The iPhone 11 was not the only Apple product to make its way into the list of highest-selling phones in H1 2020. The iPhone SE - Apple’s high-powered budget entry - sold 8.7mn units, the iPhone XR sold 8mn, the iPhone 11 Pro Max sold 7.7mn, and the iPhone 11 Pro sold 6.7mn.
The only other company that came close to matching Apple’s domination of the market with Chinese smartphone maker Xiaomi. The company’s budget range of phones struck a chord with consumers during the economic effects of the COVID-19 pandemic, meaning the Redmi Note 8 and the Redmi Note 8 Pro sold 11.4mn and 11mn units, respectively, as well as the Redmi 8A and Redmi 8, which sold 7.3mn and 6.8mn units.
Samsung, on the other hand, only managed to place one phone in the top 10 during H1 this year. The Korean smartphone giant’s budget device experienced strong sales, but stood alone, with not a single Samsung flagship phone making it above 6.7mn units sold.