Samsung Galaxy S24 Ultra to Amplify Paris 2024 Olympics

Samsung Galaxy S24 Ultra to pivot the Paris 2024 Olympics
A connected society comes together for the Paris 2024 Olympics with Samsung’s Galaxy S24 Ultra bringing the games to viewers, with 5G-powered footage

Samsung has shared its plans to update the Paris 2024 viewer experience, with fresh footage that will be captured and shared on the Samsung Galaxy S24 Ultra. This will play an important role in the Opening Ceremony on the Seine River, as well as the Olympic Games’ sailing competitions.

Samsung Electronics became a Worldwide Olympic and Paralympic Partner in 1997 and has since provided technology for the games. The International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) both welcomed the news. This development comes shortly after the Samsung Galaxy S24 AI Experience won the ‘Disruptive Device Innovation Award in Asia’, at the 2024 Asia Mobile Awards, at the 2024 MWC Shanghai, led by the GSMA.

Samsung’s mobile technology and advanced 5G will capture viewers

For the first time ever, the Opening Ceremony of the Olympic Games will take place outside of a stadium. Paris 2024 will see 10,500 athletes float down the Seine River in boats for each national delegation, in games designed to be open and accessible. 

Starting at the Austerlitz bridge, the parade will follow a six-kilometre route through the centre of Paris, passing by a number of the official Olympic Games venues, before arriving at the ceremony’s grand finale at the Trocadéro.

As the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, Samsung will use its advanced mobile technology and 5G connectivity to provide a closer perspective of competition moments by:

  • Installing over 200 Galaxy S24 Ultra smartphones at the bow and sides of each of the 85 athlete vessels, for an unmissable view of the opening ceremony.
  • The high-quality HDR footage taken on the Galaxy S24 Ultra devices will be shared and streamed via a private 5G network powered by Orange, the official mobile network provider of Paris 2024 in France. 
  • Orange will also install 5G antennas along the Seine to create the first-ever 5G standalone network in France, to ensure top 5G connectivity for fans around the world.
The Paris 2024 Olympics to see more with Samsung Galaxy S24 Ultra

Samsung's mobile innovation to deliver a new kind of fan experience at Paris 2024 Olympics

According to Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, Samsung Galaxy mobile technology has helped deepen and transform users’ relationships with the world, wherever they are, in an increasingly connected society. 

“Having been a Worldwide Partner for nearly three decades, we know first-hand how important it is to create and enable the same meaningful connections at the Olympic and Paralympic Games,” she said. “We’re honoured to be working closely with the IOC and OBS to provide high quality footage that will be part of a series of firsts at Paris 2024 and bring fans at home and onsite even closer to the excitement.”

Yiannis Exarchos, Chief Executive Officer of OBS, said that the host broadcaster of the Olympic Games was incredibly excited about this partnership with Samsung, as it will allow a truly original perspective of Paris 2024.

“Samsung’s latest mobile innovation will allow millions of fans around the world to live and breathe the spirit, action and emotion of the Opening Ceremony and sailing competitions alongside their favourite athletes in real-time,” he added.

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