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Justin Palfrey

Assistant Regional Director

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Extensive experience and a passion in the delivery of leisure and sport opportunities for a number of years.  I have responsibility for a number of leisure contracts and visitor attractions and this includes ensuring compliance with contract key performance Indicators, maintaining strong partnerships with clients and a strong customer focused approach.  Along with this  I have a comprehensive understanding of how personal/team contributions impact on the success of the business. Underpinned by:

  • An MBA from Loughborough University and a passion for sports with involvement in swimming for a number of years and accolades including: Former International Swimmer for Great Britain, Qualified Coach & English Channel solo swim.
  • A holistic approach and exposure to a range of work/non work experiences has resulted in all rounded application for overachieving targets and developing quality systems/services during my leisure career.

Articles with Justin Palfrey

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Reconnecting Rufford with its remarkable 900-year roots

Parkwood Leisure’s Justin Palfrey and Kirsty Edwards explain how the 5G Connected Forest project help reconnect Rufford Park with its historical roots