What the TP-Link & brsk Alliance Means For UK Connectivity
There is currently a significant drive to boost connectivity in the UK, with a renewed governmental push to advance broadband and achieve national 5G coverage by 2030.
Alongside this, TP-Link, the leading provider of ISP networking solutions, recently announced a strategic partnership with brsk to offer ground-breaking 2Gbps to their customers across the UK.
brsk is a leading full-fibre broadband provider and states it is 14x faster than average UK broadband speed, using fibre only optic cables. The company will leverage TP-Link’s advanced EX820v router and the HX710 Pro mesh access points to deliver unmatched speed and connectivity and to push the boundaries of broadband service in the UK market.
These co-branded devices from TP-Link’s Aginet ISP range will provide a comprehensive Multi-Gig solution that enhances connectivity throughout the whole home environment.
The journey towards Full Fibre
The EX820v and HX710 Pro will be integral to brsk’s BetterNet2000 broadband package. It aims to ensure a superior whole home connectivity experience for consumers.
As a Full Fibre to the Premises (FTTP) provider, brsk is continuing to expand across UK regions such as West Yorkshire, West Midlands and Birmingham, in addition to Lancashire, Greater Manchester, Cheshire and Merseyside. The overall goal of the company is to improve connectivity for more than 700,000 homes.
brsk is well-known for its focus on innovation and customer experience and also recently won the Full Fibre ISP Innovation Award at Connected Britain for the second year running. This makes it one of the most dynamic and progressive broadband providers in the UK.
“Our collaboration with TP-Link Aginet marks an exciting step forward in our commitment to delivering industry-leading broadband experiences for our customers” said Jody Botham, Head of Networks at brsk.
“Through selecting TP-Link’s Aginet technology to power our 2Gbps broadband product, we’re setting a new benchmark for connectivity in the UK, providing users with exceptional speeds and reliability they can depend on.”
Enhancing high-speed broadband
Through this partnership, brsk will also be harnessing TP-Link’s advanced networking capabilities to enhance its service offering. Following a comprehensive evaluation of leading equipment from multiple different vendors, brsk selected TP-Link’s solutions for their superior performance in speed, reliability and range.
These routers and mesh systems, tested with QA Café’s CDRouter platform, ensure that brsk’s customers will benefit from the most reliable and consistent 2Gbps experience possible.
TP-Link has undergone several broadband partnerships in recent months, having recently teamed up with Connect Fibre to deliver high-speed WiFi 7 to more rural parts of the UK. Both companies have co-branded HB610 and HB810 advanced WiFi 7 routers, which will be a key part of Connect Fibre’s new broadband packages.
The goal is to enable customers to experience gigabit speeds over both wired and wireless connections for the first time. This stands to combat a growing digital divide in the UK, with some rural areas still struggling to access fast internet speeds.
“Partnering with brsk offers a unique opportunity to showcase TP-Link Aginet’s cutting-edge technology in a way that truly benefits customers by enhancing their connectivity experience with reliable, high-speed broadband” said Paul Howard, ISP Pre-Sales Director at TP-Link UK. “We are truly excited to be part of this offering, providing the technology that make 2Gbps connectivity a reality for homes across the UK.”
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