SHEIN

SHEIN, established in 2012, has swiftly become a leading global fashion and lifestyle e-commerce retailer. With its headquarters in Nanjing, China, the company has expanded its reach across more than 220 countries and regions. Guided by CEO Chris Xu, SHEIN's mission is to make fashion accessible to everyone by offering a diverse range of trend-driven apparel at affordable prices.

The company's business model revolves around agility, allowing it to quickly respond to fashion trends and consumer demands. SHEIN leverages advanced technologies and an extensive supply chain network to deliver new products daily to their global customer base. This approach has positioned SHEIN as a pioneer in the fast fashion industry, appealing to a broad audience with its wide variety of styles and affordable clothing options.

Supporting its rapid growth, SHEIN employs approximately 7,400 individuals worldwide who work in various capacities, from design and production to customer service and logistics. The company's commitment to quality and customer satisfaction is evident in its continuous efforts to enhance the online shopping experience, ensuring a seamless process from product selection to delivery.