How social media is changing the way we access news

Ofcom has revealed that social media is now the most popular way for the UK’s young people to access news content, and Instagram is leading the charge

According to new research by Ofcom, social media has overtaken the BBC, to become the most popular source of news content for the UK’s young people. 

Now, for the first time, Instagram holds the title of the most popular news source for young people in the UK. 

29% of UK teenagers use Instagram to access news

In previous years, it has been the BBC that has been young people’s preferred news source. 

In fact, BBC One and BBC Two have dropped from top to fifth place. In 2017, almost half (45%) of teenage respondents used the channels to access news. However, in 2022, this dropped by almost a half, to less than a quarter (24%).

Instagram now tops the rankings, as it was used by 29% of UK teenagers to access news in 2022. And, TikTok and YouTube have also risen the ranks. 

Are mobiles and social media driving a permanent shift in news content? 

However, the BBC remains largely optimistic about the future of news content, stating that BBC One firmly remains the most popular news source amongst UK adults. 

"According to this Ofcom research the BBC is the most used news source for 12-15 year olds - via TV, radio, and online - and young people are also consuming BBC News on social media platforms such as our hugely popular Instagram account,” added a BBC spokesman. 

Although the number of people using TikTok to watch news content has risen by 388% in just two years - from 800,000 in 2020, to 3.9 million in 2022 - traditional TV, radio and print remain the top news sources amongst older people. 

As it stands, half of UK people who use TikTok to watch news are aged 16-24. This seems to support the BBC’s argument that this rise is largely due to a single, niche age group. 

Just 30% of young people actually trust TikTok news content 

Interestingly, trust is a factor that is inhibiting the growth of social media news outlets. 

Ofcom’s research revealed that less than a third of the young people surveyed actually trust the news that they watch on TikTok. 

Across all age groups, TV remains the most trusted news source, having gained the trust of 71% of adults. In comparison, social media was found to be the least trustworthy, with just 35% saying that they believed they could trust news content from this source.


Featured Articles

One month to go until Cloud & 5G LIVE on 11 and 12 October

Cloud & 5G LIVE, brought to you by BizClik and Mobile Magazine, kicks off on 11 October and will see thousands of virtual audience members worldwide attend

Mobile Magazine: Celebrations as we mark our 3rd birthday

As we celebrate Mobile Magazine’s birthday this week, we take a look back on our highlights over the last three years

e& and Indosat to offer premium international services

e& and Indosat’s partnership aims to provide premium class international communication services by enhancing cooperation in international voice traffic

EE's 4G/5G small-cell networks Wimbledon tennis move

Mobile Operators

Vodafone merge with Three UK to enact digital transformation

Mobile Operators

Donald Butts of InterDigital on Sensory 6G Insights

5G & IOT