Ericsson has launched its global Startup 5G programme with Three Ireland being the first communications service provider (CSP) to join the initiative. Designed to help CSPs to capture the consumer potential of 5G, Ericsson’s latest project also aims to enhance the commercialisation and monetisation of the network through introducing customer innovation partners.
Giving access to a worldwide network of other 5G startups, the programme also allows Three Ireland to tap into Ericsson’s ConsumerLab research and analytical data. The collaboration between Three Ireland and Ericsson will see the two companies work together to “research and develop new 5G consumer offerings”, Ericsson claims. These offerings include augmented reality (AR), virtual reality (VR), digital education, and e-sports, as well as other media experiences.
Elaine Carey, Chief Commercial Officer (CCO) of Three Ireland and Three UK, said: “At Three Ireland we are committed to providing our customers with a better-connected life and we are building a 5G network that delivers the very best experience regardless of where you are in the country.
“In supporting this, the collaboration and partnership with Ericsson in our 5G consumer offerings have been established, grown and developed over the last two years, and has now reached a new level as we join their Startup 5G programme. Three Ireland will now be in a fantastic position to introduce exciting new partners and offerings to customers in the Irish market, demonstrating our commitment to 5G innovation, and our customers”, she said.
Ericsson’s global 5G consumer report
Recently, Ericsson released the largest global 5G consumer study which collected the opinions of 1.3bn consumers and 220mn 5G users. It revealed that the is changing smartphone users’ behaviour and found that they spend more time on cloud gaming and augmented reality (AR) compared to 4G users.
Talking about Three Ireland’s partnership with Ericsson, Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, said: “We are delighted to have Three Ireland as the first operator in the world to join this exciting initiative.
“With over 20 global 5G startups as part of the programme and an ambition to double this by end of 2021, the programme offers service providers the ability to deliver exciting new 5G digital services for consumers by collaborating with ecosystem players. Three Ireland will be among the front runners globally to provide these compelling new services to the Irish market”, he said.
You can read Mobile Magazine’s story on Ericsson’s 5G consumer report here.